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PESTLE Analysis, is a concept in marketing principle that has been used as a tool by companies to track the environment in which they operate in, or plan for their future to launch a new project.

PESTLE analysis also known as PEST analysis is a framework, or tool used to analyze and monitor the macro-environmental factors which will give a great impact on an organization’s performance. It is often associated with other analytical business tools such as SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and Porter’s Five Forces to give a clear understanding of a situation relating to internal and external factors. PESTLE is an acronym that stands for Political, Economic, Social, Technological, Legal, and Environmental factors as explained in detail as follows: Read more...

Strategic Design Patterns are the software designs which are used to solve the common problems. There are common situations where classes differ only in their behavior. Therefore, it is prudent to isolate the algorithms into separate classes in order to have the ability to select different algorithms at runtime.

Algorithm

Define a family of algorithms, encapsulate each one, and make them interchangeable. Strategy lets the algorithm vary independently from client to client who uses it. Define an interface and then each algorithm should implement in separate classes. All those classes should inherit from the interface. Context class should have the reference of the interface.

Context will have access to the algorithm through the interface. Therefore, the implementation can be selected at run time, by changing the object. Read more...

Automation Testing is a technique uses an application to implement entire software life cycle of the software in less time & provides efficiency and effectiveness to the testing software. Generally Automation Testing uses automation tools to write and execute test cases, so there is no manual involvement is required while executing an automated test suite. Automated software testing can increase the depth and scope of tests to help improve software quality. The main goal of Automation testing is to increase the test efficiency & develop software value.

Automation Development Life Cycle (ADLC)

The Automation Development Life Cycle (ADLC) involves in parallel with the Software Development Life Cycle (SDLC). Defining an architecture for ADLC is very important as it is going to support the development efforts longer term. This process are really helpful to continue the automation testing with SDLC in an efficient and an effective manner. Read more...

The best customer relationship management (CRM) software is the one that has the right capabilities and features for your objectives. That selection process is harder than it sounds, however, as organizations are faced with an abundance of choices and priorities to consider when determining which CRM software can best meet their needs today and into the future.

The CRM journey often begins with a set of circumstances that make the need for better tools abundantly clear, but businesses must carefully evaluate their own requirements, ask serious questions of various vendors and identify the key features of CRM tools that will be most important to their organization before moving forward.

When evaluating the CRM vendors, don’t just rely on the information they provide. Request for a demo, where a representative walks you through the software and its various features. However, don’t let this demo just be a sales pitch. Be sure to ask important questions, such as: Read more...