Building your Social Media presence

Overview

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing, and collaboration, and becoming an integral part of life online as social websites and applications proliferate. In business, social media is used to market products, promote brands, connect to current customers, and foster new business.

Benefits of Social Media for business

Social media must be an essential piece of your business marketing strategy nevertheless you run a small local shop, or a big national company due to the following benefits.

• Builds awareness: Social media can boost your visibility among potential customers, letting you reach a wide audience. By sharing your business, content, and expertise, you can get people to talk about you. When someone tags, or mentions your business in a comment, you can become a trusted recommendation, and you can be likely to be put in front of quality leads this way.
• Builds brand authority, and makes positive impression: Setting up robust profiles updated frequently with relevant content can build your brand’s authority and make a positive first impression through social media showing that your business is trustworthy, knowledgeable, and approachable.
• Shows authenticity: Let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are? Practice getting your tone just right. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles. Show them.
• Encourages engagement: Social channels evolve, constantly releasing new features, and you can play with new ways to connect with your audience, and have a better chance of being chosen than a competitor who is not on active on social media. You can create engaging video content for social media, and communicate directly and publicly with customers by commenting, or even to reach out privately, and get a better idea of your followers’ preferences. You can also engage with customers by sharing their user-generated content.
• Provides support: Social platforms can develop your reputation as a responsive, caring brand by offering the following supports.
  • Tracking customer comments, questions, and complaints on social media.
  • Responding as quickly as possible to questions and concerns.
  • Going out of your way to be positive and helpful.
  • Listening to criticism, and making customers feel heard.
  • Knowing when to resolve public conversations in private messages.
• Grows your audience affordably: Not every business can afford huge market campaigns. But, you can get a lot of value for your dollar with social media advertising. Your business, regardless of size, or budget, can grow your audience, and reach your objectives through ads on social platforms.
• Saves money: Though ads, even social media ads can be expensive you have the flexibility to choose how much you spend and how long your ad runs while allowing you to have all the functions of a business page, and you can even choose which audience it gets sent out to. When compared to traditional advertising, or marketing campaigns, you’re likely to save a bit of money.
• Enhances your SEO rankings: By making your content incredibly shareable, you can increase your chances of creating quality backlinks. This is because your content is much easier to find. Be sure you are using your social profiles to your full advantage.
• Is a paid, owned, and earned channel: Unlike most options, your social profiles can fall into all channels, paid, owned, and earned media. For example, a brand post – one single post on its blog (owned channel), that post on Facebook (paid channel), and then sharing of that post by people (earned channel).

Experience our service

The best technology solution would definitely help you to become as a successful entrepreneur. Ceymplon (Pvt) Ltd is an IT solution service provider which has excellent experience in the field dedicated to deliver the best services to our clients on ‘Social Media Marketing’. Read more at https://www.ceymplon.lk/service/digital-marketing/social-media