How Can Your SME Business Increase REACH with Facebook Instant Articles?

For those who are not familiar with i­nstant articles, let me first explain what they are! Instant articles on Facebook allow website articles to load faster on Facebook mobile app rather than opening up in a separate mobile web browser. While most of you might already have noticed big news publishing companies gone all-in with the update as they started using it within days of its roll out, SMEs actively using Facebook for business can also leverage instant articles to deliver a seamless reading experience to their audience.

Moving forward with my usual acronym style, let’s take a look at how your small business can increase its online REACH with Facebook Instant Articles.

Readership Boost with Better User-Experience

If you are already using Facebook for business, you know how hard it is to stand out in the newsfeed of your target audience. Instant Articles on Facebook allows you to tell great stories around your business that load quickly on mobile.

You can embed pictures, YouTube videos and tweets giving a boost to your brand engagement. Since Facebook Instant Articles provide a much quicker and better user-experience, chances for your content to get shared rise amplifying your reach and increasing your readership base as well as brand awareness.

Email Forms to Capture Readers’ Data

Email capture forms play a crucial role in creating lists of your most loyal customers so you can direct all your marketing efforts in that direction. Now you can build a more direct relationship with your readers through Instant Articles with email capture functionality.

This can be a great way for businesses to capture meaningful data on their audience that visits their page most often.

Advertise to Generate Revenue

If your business blog already has a great reader base, you can actually drive revenue from it. With Instant Articles, businesses get the opportunity to monetize their content by publishing sponsored content within the articles.

That’s not all! Businesses publishing their content with Instant Articles can use direct sold ads i.e. video ads, animated ads and banner ads sold directly by their own sales teams to their Instant Articles and keep 100% of the revenue.

Another way to monetise your instant articles is to use Facebook Audience Network, which allows Facebook to keep 30% of the revenue.

Control the Posts to be Published

Instant Articles on Facebook allow you to create an article library, manage individual articles and publish manually directly from the admin tool. Additionally, once you are all set up with the instant articles and you have connected your word press blog with it, you can republish selected articles from the blog to understand what kind of articles are working better than others and device a strategy accordingly.

Measure Article Success

Facebook provides analytics to measure the performance of your instant articles . You can see how many clicks a particular article got, how much time people are spending on reading the article and the scroll depth – what percentage of the article is being read by the people.

The Instant Article insights look something like this!

Facebook Instant Articles is a great way for any small business to maximize its reach with faster loading speed and a better user experience. How you utilize Instant Articles on Facebook depends entirely upon your business model and your Facebook marketing goals.

Do you want to leverage Facebook Instant Articles in a way that not only promotes your business online but also generates meaningful insights for better targeting?

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