Branding, Identity & Logo Design

• Logo

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business? Logo’s derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity,

Logo – Identifies a business in its simplest form via the use of a mark or icon.

• Branding
  

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

Brand –The perceived emotional corporate image as a whole.

• Identity
  

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth.

Identity – The visual aspects that form part of the overall brand.

Every designer should know this very first before doing the logo design part It is very basic and important.https://www.ceymplon.lk/design