How to Market Your Business with Video Livestreaming

As a growth of SME Business, this is your chance to get closer to your target market and interact with your audience. It makes sense you need to know who you're trying to communicate with in order to communicate effectively. Once you've identified your audience, crafting the right messages to engage them is a whole new effort So, if you are running a SME Business, this is your time to rise and shine with Live Video Streaming.

1. You can use Live Video Streaming to personalize your messages and engage with your audience more effectively by:

   • Providing your audience with sneak peeks in a regular business day at your company

   • Taking your audience through behind the scene clips explaining your point of differentiation

   • Sharing your SME business industry news and knowledge valuable to your audience

   • Providing live demos to introduce new products or services to your customers

   • Running a live Q&A session to address the concerns of your SME business online customers and show that you care!

   • Hosting live how to video to provide your customers with the knowledge they are looking for!

   • Having real time communication with your audience to build a stronger relationship.

2. Practically anyone, but especially beneficial for a SME Business that has been struggling so far to share the spotlight with their bigger counterparts.

   • Cosmetics business (how to tutorials)

   • Food and beverage industry (live recipes, testimonials)

   • Selling handmade items (how to create a product / a regular day in the life of your business)

   • Services such as dry cleaning, pest control etc. (behind the scenes shots)

   • Trade business (short interviews with employees or clients)

   • Education (conduct live trainings)

3. Live video streaming works on the same principles that drive engagement on all social media platforms. This form of Facebook Marketing for Small Business will address your customers:

   • Need for Curiosity: Live video streaming helps your audience watch content that they might not see by any other means.

   • Need for Recognition: Since the broadcaster can address the viewers by their names, get them to interact and be part of the show, live video streaming help participants feel recognized and valued.

   • Need to Feel Connected: Live video streaming helps viewers feel connected and be part of a unique activity not available anywhere else!

4. You can leverage this highly engaging feature by

   • Building anticipation about your Facebook live video streaming by telling your followers in advance!

   • Asking your viewers to subscribe to get notification when you go live.

   • Engage on a one-on-one personalized level by directly talking to your fans.

Once you have this Facebook feature enabled on your Android, all you need to do is tap the What’s on your mind button above the News Feed and click the Live Video icon and you are all set to broadcast your first live video!

If you are trying to leverage this new exciting feature to increase your brand engagement by multiple folds, we can manage and optimize your online presence on all relevant social media platforms so you increase your ROI and close more business every day!

http://www.ceymplon.lk/service/digital-marketing/social-media