BlogWhy search and SEO is so important for your business?
What is SEO?
SEO stands for “Search Engine Optimization”. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Why is search important?
In the early days, people searched to find a list of documents that contained the words they typed in. Today, people search to solve their problems and to accomplish something. They might be searching to book a flight, buy something, or learn the latest Taylor Swift lyrics.
When a user starts a search, they’re really starting a journey, according to the marketers the “consumer journey.” It’s just a way of referencing a user’s path from the inception of their task to the completion – and most of these journeys start with a search. The consumer journey has been gradually playing a larger role in search over the last decade. Originally depicted as a funnel wherein users move from awareness to consideration to purchase, this old consumer journey has become outdated although we still use this model for illustrative purposes and to make persona research easier. The modern consumer journey no longer represents a funnel, but looks more like a crazy straw – with various twists and turns representing the various channels, mediums, and devices that users interact with today.
In order to fit this new model, search has had to evolve from simply words on the page to understanding the user intent at each phase of the journey. Search is no longer just about keywords, but has evolved into providing the right content to the right user at the right time in their journey to help them accomplish their task. Sticking with the crazy straw model, today’s consumer journey no longer happens on a single device. Users may start a search on their mobile device, continue researching on their tablet or work laptop, and ultimately purchase from their desktop at home. Users can now search from a variety of devices, including watches, smart glasses, bluetooth speaker assistants, and even kitchen appliances.
Why is SEO Important?
A good SEO can not only focus on content, but also help:
A good SEO professional not only understands the searcher, but the competitive landscape as well. It isn’t enough to just understand the user’s task, search marketers need to understand what other options are in the marketplace, and how they can fill the gap to provide a better solution for the user’s task. SEO pros get to wear multiple hats as they help connect development, information architecture, user experience, content strategy, marketing, social, and paid media teams. It’s a game of give and take – all in an attempt to create something that works for search engines and users. There are plenty of cautionary tales about things as simple sounding as a site redesign or new CMS system causing a site’s traffic to drop or disappear leaving businesses scrambling. The simple fact of the matter is, most website changes these days affect SEO – and only by including SEO up front and throughout the project can a business hope to see positive results. In today’s always on hyper-connected world, the SEO has morphed into what we’ll call “real marketing”. Gone are the days of hacks, tricks, and attempting to reverse-engineer algorithms. Today’s SEO focuses on:
Do you need our service?
The 3-main tenants of any marketing strategy or campaign are the phases, ‘Attract’, ‘Engage’ and ‘Convert’, and search concentrates heavily on the first phase the ‘Attract’. It’s no longer enough to have an awesome product. You must actively attract customers via multiple channels and outlets.
Search matters because users matter. As technology continues to evolve, SEOs will constantly deal with new ways of searching, new devices to search on, and new types of searches (like voice search, or searches done by my oven). One day we might be overrun by AI or upload our consciousness into the singularity – but until then we’ll still need to solve problems and accomplish tasks – and some form of search will always be involved in that.
The best technology solution would definitely help you to become as a successful entrepreneur, and the Ceymplon (Pvt) Ltd is an IT solution service provider which has excellent experience in the field dedicated to deliver the best services to its clients on ‘SEO’. For more information, https://www.ceymplon.lk/service/digital-marketing/seo
