BlogDo your enterprises need for captivating video animations?
What is Video Animation?
Video Animation is a concept whereby a chain of images or pictures is put together in a frame to create an illusion of non-stop motion. A classic example of video animation is cartoons on the TV. Video animation has paved a whole new way of marketing your products and services effectively. If you use this effectively, there is no doubt that you will find immense success with a good viewer engagement!
How Animated Videos benefits you?
Animated videos are striking to the audience. Animated videos use vivid colors, unique characters, and simple language thus making them striking to keep the viewer engaged throughout.
Why Animated Videos?
Video content is all about telling a story whether it’s about your product, your customers, or may be even compliance changes, your main goal as a content crafter is to share a message that compels, persuades, and convinces your audience to take action. If you have a great story, but deliver it poorly, your audience is less likely to take action. That’s where animated videos can help.
One of the biggest trends in the digital space is the use of video, and the benefits of animated videos are as follow.
Bringing any concept to life: With animated videos, you’re free to do whatever you want. Let your imagination run wild! It gives you the ability to bring any concept, no matter how complex or out of this world, to life with ease.
Giving context to your ideas: Imagine starting on a close-up of a person, then zooming out to show a crowd of people, then blasting up into the stratosphere for the truly BIG top view. That’s practically impossible in real life, but with animated video, it’s a snap! Animated video is a great medium to give context to even your most far-fetched ideas.
Striking the right tone: At times, your message can get muddled with the portrayal of real people, or can even fail to explain the topic at hand. With animated video you can take all those factors away and strike a wider range of emotional tones. This can help cover difficult subjects effectively, without causing your audience to put their defenses up.
Visually representing abstract ideas: Visual medium appeals to the senses and offers an easy and effective way to communicate important messages. Perhaps one of the biggest benefits of using animated video is the ease with which you can visually capture abstract ideas. With animated video you can easily capture hard-to-represent ideas on a screen without constraints.
Easy to manage video production: If you have ever shot a live-action video, you’re probably aware it’s a complicated and sometimes frustrating process. You have to worry about the location, actors, props, equipment, sets, and that’s not even taking the weather into account! With animated video, you’re not constrained by any of these factors. You can switch backgrounds, move characters, even add props with a simple click, drag-and-drop. This makes it easy to test different ways to communicate your message.
Psychologically appealing: One of our earliest (and possibly fondest) memories, as kids growing up, is watching cartoons. Cartoons are so captivating because they’re fun, engaging, and most of all colorful. There’s something about moving images that appeals to the human brain, and this naturally extends to animated video.
Cutting through the digital “noise”: Content shock is real and a major challenge facing all organizations. But with the ever increasing presence of “noise” in the digital space, content creators need to find a way to differentiate their content from everything else out there. Animated video offers a great medium to do exactly that.
Highly cost-effective: One of the biggest challenges most video producers face is the lack of a large budget. Live-action video expenses usually include finding suitable actors, a location to shoot your video, equipment, and video production costs. Animated video, on the other hand, just needs a monthly subscription. Cloud-based solutions (like GoAnimate) make it easy to create videos online with simple drag-and-drop tools. Just sign up for a subscription and you’re ready to create professional animated videos.
Scale with business: Creating content is a challenge, and video adds to the complexity. But with animated video, churning out multiple videos is a very simple task. Just think in visuals, write the script, storyboard, and before you know it, you’re on your way to producing another video.
Easy to update: Content creation has seen dramatic growth over the past few years, and rightfully so. But one of the challenges is updating all of your old content. Video content however, poses an even bigger challenge. If you use live-action video, you simply can’t re-shoot scenes or update critical parts of your message without taking into account a large number of factors. But animated videos allow for more flexibility because they’re easier to update. You can go back and change text, edit animations or even do a complete overhaul of your entire video.
Upgrading visual content: Many content creators adopted static infographics as a way to visualize data by turning dry stats into a visual feast. But lately, infographics have increasingly become text- or data-heavy and therefore visually cluttered, and headache causing. That’s where animated infographics can help – You can control the viewer’s pace through the content, and you can use rich media (movement, music, sound effects, visual elements, etc.) to highlight specific points
Saying no to hard-selling: You can convey your message in a more subtle and a light-hearted manner. Letting an engaging animated character promote your product will boost your brand’s reputation!
Conveying message in a simple way: You can use it to share a message in a simple and realistic manner. This means that you don’t have to bombard your audience with a lot of data and statistics to put your point. In addition, even if your video makes use of detailed graphs and charts, you can still make your audiences understand the point with the help of a voice-over.
Do you need our service?
The best technology solution would definitely help you to become as a successful entrepreneur, and the Ceymplon (Pvt) Ltd is an IT solution service provider which has excellent experience in the field dedicated to deliver the best services to its clients on ‘Video Animation’. For more information, https://www.ceymplon.lk/service/digital-marketing/video-animation
